2022 Digital Marketing Trends That Should Be On Your   Radar

‌Technology moves forward fast. Every year, there are new, hot social media apps, better smartphones, and other tech advances that promise to revolutionize your digital marketing. 

To help you wade through the hype, I’ve compiled a list of which digital marketing trends should be on your radar in the next year.

The top digital marketing trends of 2022

‌Here are some up-and-coming 2022 digital marketing trends that can help you better engage  with your customers in the new year:

SEO in online business

The results submitted by the crawlers are fed to an algorithm for sorting and ranking. The highest-ranked webpages appear on the first SERP and the webpage with rank 1 appears on top of the first SERP. This is important because the higher the ranking of your website, the greater the chances of users clicking and visiting it. The essential factors to improve the SEO ranking of your website are a secure website with relevant keywords, user-friendly content, ease of navigation, SEO course, and links to high-authority websites.

SEO Services are offered as:

• On-Page SEO
• Off-Page SEO

Privacy and cookies

To improve internet privacy, Google is on a mission to remove third-party cookies from its websites, and Firefox and Safari no longer support them. This change will likely impact how your onsite ads and banner ads are displayed. Websites won’t be able to use tracking cookies to populate ads.

Thankfully, Google and other platforms are working on replacement algorithms to place onsite ads while improving privacy. And cookies won’t officially be gone until 2023. You can adapt your digital ads by using keywords and advertising on sites that provide a logical context for your ads.

Voice SEO

Digital assistants are still trending, and many of your customers are using them to make their lives easier. Features like Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, and Google’s digital assistant let people search the internet without even picking up their phones. In 2021, 20% of internet searches were voice-based.

In 2022, think about tailoring your search engine optimization (SEO) for voice search. Think about conversational phrases people would use to find you through their virtual assistant. On the internet, a user might type “Italian restaurants in Chicago” while on voice search they might say “What’s a good Italian restaurant in Chicago?”

In-feed shopping

If you run an e-commerce business, you may be familiar with shoppable posts on social media. You can now link your Facebook and Instagram accounts to your digital catalog and let people click right on posts within their feeds to buy merchandise.

Google Ads offers another in-feed shopping tool with shopping campaigns. These ads are linked to your product catalog and display as shoppable photos. Create your ad and specify the search phrases people can use to find it. Then set your parameters, including your geographical area and an inventory number. Google can pull the ad once you’ve sold out of the product.  

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